Air Jordan

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The basketball world changed forever when Michael Jordan signed with Nike in 1984. The soon-to-be legend had just been drafted by the Chicago Bulls. It all started with the Air Jordan 1. Jordan’s rise is proof that you should never give up.

Never Give Up

Never giving up

Indeed, who would have thought that the six times champion was struggling to make varsity as a sophomore in high school? Yet, it is his perseverance that defined his career as well as the Jordan Brand. Indeed, Michael Jordan went all in. 

He trained non-stop until he earned that spot on varsity. Averaging 26.8 points per game in his final high school season, he went on to play college ball at North Carolina. Selected by the Chicago Bulls during with the third overall pick of the 1984 NBA draft, he averaged 28.2 points per game in his first season, earning him the Rookie of the Year award.

Air Jordan 1

Air Jordan 1

He was also wearing the Air Jordan 1 back then. Outlawed by then-NBA Commissioner David Stern for violating uniform policy, the iconic design got MJ a $5000 fine and a nationwide buzz. That is how the Jordan fever started. Legendary Nike designer Tinker Hatfield entering the picture took Air Jordan to the next level with the Jordan Retro 3.

Gone was the swoosh and already iconic was Jordan’s new logo: the Jumpman. Combined with the visible Nike Air Bubble in the heel and elephant print, the Air Jordan 3 was an instant hit. Michael Jordan inspired the basketball world throughout this career, winning games after games. Jordan brand became a fashion classic and some styles are amongst the most coveted sneakers of all time.

What’s to come…

What’s to come

Such is the case for the Air Jordan 8 used on courts everywhere or the Air Jordan 5, a streetwear staple. MJ’s retirement did not stop the Jordan Brand from expanding further. The brand signed All-Stars from a variety of disciplines. Now extending to pop culture, Air Jordan is determined to push the limits, redefine what is possible and achieve greatness,