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Did you know? Back in 2006, Kanye West designed a shoe for Adidas. However, Adidas never released it. Adidas actually is not the first brand West collaborated with. Bape, Louis Vuitton, Giuseppe Zanotti, Nike all worked with the singer. Ultimately, he stuck with Adidas.
Kanye West worked with Nike for five years. This collaboration led to the release of three sneaker styles with two silhouettes: Yeezy 1 and 2. It is after the release of the “Red October” Air Yeezy 2s that Kanye left Nike for Adidas. Something to do with royalties.
It was a tough heartbreak for Kanye West but he found his match with Adidas. Indeed, he described the CEO as “someone who allowed [him] to build something”. A year and a half after Kanye announced the collaboration, in February 2015, this new exciting venture finally debuted. Called “Yeezy season 1”, it was highly anticipated. Celebrities such as Rihanna, Diddy and Kim Kadarshian attended the show.
A clothing collection came out later in October 2015 but Adidas decided to focus on footwear. “Yeezy season 2” and “Yeezy season 3” had a huge amount of success upon their releases. The collaboration is still notable for its high-end limited edition colorways and general releases offered by the Boost sneakers line up.
The very first silhouette released in February 2015 was the Boost 750 model. The initial release of the Adidas Yeezy Boost 750 “Light Brown” was limited to 9000 pairs and sold out within 10 minutes. It is the brand’s most popular style and gets a new colorway more than once each year. And of course, they never stay available for a long time.
Other styles came out since. There is the Boost 700, Boost 350, 950, 350 Cleat, Powerphase Calabasas, Boost 380 and foam runner. The Yeezy Foam Runner is the first shoe by the brand made in the US and is partially made of harvested algae. It’s debut colorway is known as “Ararat”. Some new colorways are to be released in 2020 and beyond.